On the “Solving Interesting Problems” episode of Akimbo podcast, Seth Godin said, “Interesting problems are solved by groups”.
I couldn’t agree more (the “but” comes later). Seth even cites the example of people who seem to solve problems by themselves: scientists.
Scientists’ work may be conducted in a solitary way, but it relies on the work of a larger group — the other scientists who provided scientific building blocks. One scientist won’t have found a cure for cancer; 10’s of thousands will have.
Peer review encodes group participation into problem-solving.
But… before peer review, the work is solitary.
For me this is how it goes: the more time spent alone, the better the solution.
This might be just me — maybe what I do (marketing for tech firms) requires activities that are foolish to delegate or which can’t be done by a group. A few examples:
- Gauging the emotional state of a prospective “user” of a product
- Evaluating demographic data for patterns
- Writing something persuasive to a particular individual
That’s all individual work.
Of course, there’s immense value (ie valuable ideas) to the “peer review” process, to exposing one’s work up to a group.
But meanwhile, in marketing tech solutions at least, valuable ideas come from individual labor, more so than the group.
What about in your work?
(Republished from https://www.rowanprice.com/group-vs-individual-ideation/)